How to price Pokémon and TCG cards
Price Pokémon and TCG cards the simple way: start from the latest Cardmarket or TCGplayer price, add your own rules and stay in sync with the market.
Price is the decision that most affects whether, and how quickly, a card sells. A simple, consistent rule saves you from looking up every card separately and protects you from mistakes.
1. Start from the market price
Use the price guide of the market your buyers use. In Europe that is Cardmarket: for each card it gives a trend price, a good, steady base. In the US it is TCGplayer, whose mid price plays the same role. For sports cards, look at what the same card actually sold for on eBay, with the same grade and serial number.
Watch the variant: the same card in Normal, Holofoil and Reverse Holofoil has very different prices.
Watch the card language too: a German, French or Japanese card does not sell for the same price as the English edition. Check its own price instead of copying the English one.
2. Convert to your currency
Cardmarket prices are in euros, TCGplayer and eBay.com prices in dollars. If you sell in pounds, złoty, kronor or another currency, multiply by the current exchange rate.
3. Add your own rules
Market prices do not include your own costs: buying the packs, sleeves, time, fees. Set your own rules on top of the market price and apply them the same way to every card. They are yours to customise; what matters is that they stay simple and consistent.
4. Bundle the cheap cards
Cards worth very little sell better together: one bundle with a grid photo of every card, instead of dozens of listings nobody sees.
5. Stay in sync with the market
Prices move, especially for new sets. Keep your cards in sync with the latest market prices: lower the ones that are now too high and raise the ones that went up.
How KartIO does it
KartIO keeps every card in sync with the latest market prices from the moment it is recognised: Cardmarket in Europe, TCGplayer in the US, eBay sales for sports cards, in your currency. You add your own rules on top and customise them as you like. It bundles cheap cards automatically, and its Prices screen shows which cards are above or below the market, for bulk changes with a preview on every platform. Nothing changes unless you press Apply.
Start the free trial or read how to photograph cards for selling.